The latest Incubus album If Not Now, When? has leaked, over two months before the release date. Fan Boys like myself are in complete meltdown. I'm planning to wait until the release date, because I'm a morally superior Luddite.
Succumbing to a leak is a bit like finding your Christmas presents early, I always think. When I was younger (so much younger than today) I used to have a sneaky peak behind my parents' bed in the run-up to Christmas, to see what they'd got me. I think they cottoned on pretty quickly and hid the bounty elsewhere, but even if they hadn't, I would have stopped. It doesn't matter what you see, you'll always feel guilty, and a little disappointed (WHERES THE HELICOPTER??); and Christmas day becomes null and void.
What's exceptional about the Incubus leak is that it's come before the album cover art has even been released. That's way early. And it underlines the key thing about leaks; they happen because the digital content precedes the physical content.
That's never been a problem with books. You need to wait for the things to be printed to read them. But, actually, wait. What's that thing everyone's talking about? Begins with an 'e'. Ends with a 'reader'...
So here's my question. Will we start to see high-anticipation titles getting leaked onto the internet weeks (even months?) before the official release dates? Don't they already send out review copes as ebooks?